#RememberingTempi.. Wellington, New Zealand Hosted The Frst Rally in the World in Memory of the 57+ Victims of the Tempi Train Tragedy, Two Years On

#RememberingTempi... 2 years on.

The first rally in the world in memory of the 57+ victims of the Tempi train tragedy 

on the 28th February 2023, 

was held in Wellington, New Zealand, 

by our #GlobalGreeks there. 

Bravo!

#LestWeForget

 

 

Μέρα μνήμης:

Το πρώτο #δενεχωοξυγονο στον κόσμο, 

έγινε στο Ουέλλινγκτον, Νέας Ζηλανδιας.

 

#Tempi

#ΔενΞεχνω

#ΠοτέΞανά

 

  Klairi Rappou

 At Global Greek World, We ♥ Greece...and it shows!
© GlobalGreekWorld 2009-2025
All Rights Reserved

Global Greek Power: H.E. Jenny Polyxeni Bloomfield - Australia's Inspiring Ambassador to Greece

Ambassador Jenny Polyxeni Bloomfield 

Australia’s Ambassador to Greece and one of our most dynamic Global Greeks.
addressing guests in Greek at the 2013 ANZAC Day Commemorations in Athens and

flanked by the Greek and Australian flags.

In a first for Australia, Jenny Bloomfield was not only the first woman to be appointed as Ambassador of Australia to Greece, she is also the first Australian of Greek descent to represent Australia in Greece, the land of her birth and the country she left at the age of 12 with her parents when the family decided to emigrate. 

This must surely have gone through her mind as she walked up the steps of Athens' Presidential Palace to present her credentials in September 2011.  Her return to Greece at the very top of the diplomatic ladder as Ambassador for Australia, epitomises the very essence of Global Greek success and holds very powerful symbolism.

 Presenting credentials to the President of Greece at the Presidential Palace

 Photo Source: Diplomatic.gr

 At the entrance to Athens' Presidential Palace after presenting credentials to the President of Greece
Photo Source: Diplomatic.gr

Determined, dynamic, resourceful and hard-working, Jenny Bloomfield embodies all those positive qualities which have taken our Global Greeks all the way to the top in so many fields in so many countries around the world.

A shining example of Australia’s multi-cultural policy, in a country which has relied heavily on immigration (a quarter of the population is made up of people born outside Australia), and embraces equality for all its citizens, Jenny Bloomfield has taken the positive aspects of her Greek ethnicity and turned them into a formidable weapon for Australia, and at the same time for Greece.

In Athens, she has put the Hellenic-Australian relationship on a whole new and very dynamic footing: days after she assumed her responsibilities in September of 2011, she and the staff of the Australian Embassy went to Aegina for SKAI's Clean Up the World campaign, the Hellenic-Australian Business Council was inaugurated in 2012 on her watch, as was the Lemnos Gallipoli Commemorative Committee, a Melbourne community initiative committed to ensuring that the very valuable ANZAC connection to the northern Aegean island of Lemnos, and its very significant contribution, is highlighted and appropriately commemorated.

Anzac Day ceremony at East Moundros Commonwealth Military Cemetery, Lemnos April 2012. 
H.E Jenny Bloomfield, Australian Ambassador to Greece, with members of the Lemnos Gallipoli Committee, Lee Tarlamis and John Pandazopoulos, the Deputy Governor of Lemnos,and other officials
Photograph Jim Claven
Source: Lemnos Gallipoli Commemorative Committee Inc 

 

A talented and motivating speaker, Australia’s Ambassador to Greece is well-travelled, cosmopolitan and multi-lingual, equally comfortable speaking in Greek or English.  She has actively participated in, and addressed, local and international forums held in Greece, promoting the strong bilateral relationship between Australia and Greece and offering insight into the ways in which Australia was able to overcome its own economic crisis of the 1980’s and 90’s, and get back into the path of economic growth at rates higher than most developed countries. 

In October 2012, at Athens' prestigious Grande Bretagne Hotel, she took part in the International Herald Tribune/Kathimerini Investment Forum "Moving Forward'
 
Her address at the forum was on a subject which is very dear to our hearts at GGW:
'Developing stronger links to the Greek diaspora: The role of Hellenism abroad in today’s Greek crisis'  Ambassador Bloomfield highlighted the role of Greek Australians in Australia's economic success and invited Greece to harness the entrepreneurial skills of Greeks living outside Greece, ie those who had been nation-builders in their adopted countries - none more so than Australia. 

The Ambassador told the conference that Australia’s migrants had “contributed to building one of the world’s most open economies, and one of the most open and fair societies. Greek Australians are an asset which can and should be utilised to broaden and deepen bilateral relations and help develop cooperation which promotes productivity, entrepreneurship, innovation and our common prosperity.''

“Greeks abroad are an important bridge and a link between Greece and the world, which can help support the country’s efforts for sustainable long-term economic and social development. Just as the one million Australians who live, work or study abroad, including 150,000 in Greece, represent Australia in the world, Greeks abroad are Ambassadors for their country” 

“The skills, knowledge and experience they gain, the connections they forge, their understanding of different cultures and ways of thinking, can bring substantial economic, educational, cultural, diplomatic and other benefits to their homeland.” The Ambassador said, adding “in today’s globalised world, the term ‘migration’ takes on new dimensions and new meaning. Today, mobility among professionals is a natural trend which impacts positively on the individual, but also on broader society. 
Not the so-called ‘Brain Drain, but ‘Brain Gain’” 

We totally agree with the Ambassador. 

This concept of public diplomacy is exactly the concept behind Global Greek World and we have been saying much the same thing from the day we set it up. We are convinced that Greece's diaspora is an under-utilised resource which would make all the difference for Greece if handled properly.

Maximising the benefits to be gained from our diaspora, with their knowledge, resources  and connections in both countries can only result in a win-win situation for Greece, and, as such, is of critical importance for Greece to overcome its economic difficulties. Australia, New Zealand and several other countries have already been down that road. By implementing the necessary structural reforms and providing a stable, well-managed and supervised regulatory framework for business activity and investments, Australia was able to turn around its economy and witness the results of hard work and necessary changes which have brought about 20+ years of continuous growth and, as the 12^th largest economy in the world, membership in the G20 group of nations. 

'I am Greek and I am a Public Servant...' 

We particularly liked this response by the Ambassador to a disparaging remark about Greek civil servants during the subsequent panel discussion with Peter Economides, Greg Pappas and Jorge Chatzimarkakis, all prominent Global Greeks, when the role of Greece's Civil Service came up. Yes indeed. Each country's civil servants are a product of that country's policies and procedures. If you run your country well you will have excellent public servants and Jenny Bloomfield is a great example of what an excellent public servant can achieve - a wonderful role model! 

Working tirelessly, quietly and efficiently, and with an essentially personal touch, she has succeeded in raising the profile, and the bar, for Australia's representation in Greece, and has taken it to a whole new level. Whether she is talking to Presidents and Prime Ministers or helping clean up beaches, participating in high level conferences, accompanying business delegations, hosting cultural events or dinner parties in honour of visiting Australian officials, Jenny Bloomfield remains approachable, likeable, sincere and above all genuine.  

One of today's thoroughly modern women, not only does she appear to be juggling her roles as high-ranking diplomat, wife and mother successfully, she also appears to thoroughly enjoy it! We had the pleasure of bumping into her and having a chat as we waited in line at one of Athens' supermarkets one Saturday afternoon, she with her husband and one of her children and I with mine. We all know how hard women with a high profile job need to work, but with four children and a husband at home it can become a real balancing act.  No matter how much support and home help they have there will always be a child with a grazed knee, with a higher than normal temperature who needs  Mummy's hug or a kiss to make the world right again and it really doesn't matter to them if it is the Australian PM, the US President or the local Pizza delivery man on the other end of the phone. 

It takes a special talent to combine all these roles and do it well and Jenny Bloomfield certainly seems to have that talent. 

Well done Ambassador! Keep up the great work.

At Global Greek World we are very proud of our Global Greeks and especially of inspiring Global Greeks like you. 

 

You are a credit to both your countries!  

70th Anniversary of the Battle of Crete, 
Photographic exhibition and RSL scholarship presentation to students from Crete

Showing Former PM Constantine Mitsotakis, a Battle of Crete Veteran himself, 
around the exhibition of photos, at the 2012 Battle of Crete Scholarship awards

 With the scholarship winners after the ceremony

The impressive entrance to the Neo Classical building which houses the Greek Officers' Club, the venue of many Australian Embassy functions in Athens.

 

Photo Source: HABC 

Ambassador Jenny Bloomfield with Greek Tourism Minister Olga Kefaloyianni and Development Minister Kostis Hadjidakis, Speaker of the House Evangelos Meimarakis, Former Development Minister Christos Folias and Hellenic Australian Business Council President Michael Bodouroglou at last week's official dinner at the Acropolis Museum in Athens marking Australia's 2014 presidency of the G20 and Greece's presidency of the EU in the first half of 2014.

Listen to Ambassador Bloomfield talk about Greece and her posting to Athens as Ambassador for Greece, Albania and Bulgaria 

Read More about Ambassador Jenny Polyxeni Bloomfield:

ERT on-line interview August 2011
Interview with Kathimerini September 2011
Neos Kosmos Report on IHT Conference October 2012
American Hellenic Chamber of Commerce 23rd Annual Conference Address December 2012

At Global Greek World, We ♥ Greece...and it shows! 

© GlobalGreekWorld 2013 All Rights Reserved

Photo of the Day: Tas Melas is Proud to be Greek and he Shows it! Bravo!

 Tas Melas, hand over heart as he belts out the Greek National Anthem

It takes a young man with a big heart, a lot of love and pride for his (or most likely his parents' ) motherland and a great deal of courage to belt out the Greek National Anthem during a live NBA TV broadcast, but that is exactly what Tas Melas, one of our Global Greeks from Toronto in Canada did!

Tas breaks into his own very personal, and very public, rendition of the Greek National Anthem as he and his co-presenters of the Starters are watching the NBA Pass League of the Night. A game they have billed as the  Greek Game of the Night, it is between the Grizzlies and the Bucks and three of the players, Kostas Koufos, Nick Calathes and Yiannis Adetokunbo, are from Greece.

Inspired and  inspiring to watch, Tas Melas stands up for Greece and shows us all the way to go. 

Greece's politicians and leaders please take note!

One of the most moving things we've seen, it confirms our belief in our Global Geeks and gives us a lot of hope for the future!  

Just watch the expression on this young man's face as he sings...it says it all!

Bravo, Tas! Polla Bravo!

At Global Greek World, We ♥ Greece...and it shows!

© GlobalGreekWorld 2014 All Rights Reserved

Greece: Moving Forward Investment Forum - 15-16 October 2012

Greece :  Investment Forum 'Moving Forward'

Organised by the IHT and Kathimerini,  a  conference on how Greece should move forward using all the resources at its disposal, is to be held  on Monday and Tuesday 15th and 16th October 2012, at Athens' Grande Bretagne Hotel.

As Greece's economy continues to struggle with recession and its government tries to reach its bailout targets, as the average Greek person sees his standard of living dropping and his  disposable income reaching non-disposable levels, an ever-increasing number of business and political leaders agree that investments and new projects are needed to change the trend and create wealth again.

As far as we are concerned it is the only way that things can change and we are certainly looking forward to the conference.

What are the changes required?

What economic and political forces need to contribute to ensure that the Greek economy can reach financial stability and restore its image and credibility on the world stage?

What will it take for Greece to start "Moving Forward"?

We hope that the list of speakers over the two day forum will come up with answers to this exceptionally important and critical question.

The list of speakers includes Greek Prime Minister Andonis Samaras, who recently stated that:

"We need to jump-start the economy and move ahead with reforms to restore competitiveness with the support of our European partners and the vibrant communities of the Greek diaspora." 


Political party leaders, senior ministers, politicians, prominent business people, and journalists will also be participating in what promises to be a highly-productive conference.

We were particularly pleased to hear PM Samaras refer to the Greek diaspora, as we consider our Greeks Abroad an especially significant and largely untapped resource for Greece.

It is encouraging to see that some of our very dynamic Global Greeks are participating - some of the many, in Greece and abroad, who are committed to changing the perception of Greece around the world, and are working hard in this direction, hands on!

We are looking forward to hearing Global Greeks Australian Ambassador to Greece, Jenny Bloomfield, branding genius Peter Economides, Greek America Foundation's Gregory Pappas, CustomMedialabs' Manos Sifakis and German MP Jorgo Chatzimarkakis among others.

We are particularly looking forward to seeing the results of the conference and  the ideas that come out of it put into practice.

Greece has no choice but to move forward and move forward she will. 

With the structural reforms in place, the right ideas and the right people to turn those ideas into reality, Greece can perform miracles.

We've proved it before, and we will again...

YES, Greece CAN! 


Listen to the conference live here

To check out the Conference Programme and the list of participants, click here.

To contact the organisers, click here.

Global Greek Filmmaker Vicky Yiannoutsos' Persephone's Plight Comes Home to Greece...

“I carry two cultures, two languages, two worlds.
I belong to both, I belong to neither.
I am Persephone destined forever to journey between them.”

Vicky Yiannoutsos - Persephone’s Plight

Talented and multi-awarded Greek New Zealand filmmaker Vicky Yiannoutsos is very excited this week! She is in Greece in pursuit of her dream: bringing her multi-media installation exhibition Persephone’s Plight home to Greece.

In fact, Persephone's Plight homeward journey has already begun.

As we write, Vicky is adding the finishing touches for Persephone's homecoming, which will take place in Kephalonia tomorrow, at the Ionion Centre for Arts and Culture where from the 7th to the 10th of October, Vicky and Persephone will be the honoured guests.

Drawn from over 20 years of travels between Greece and New Zealand, Persephone’s Plight is an exhibition of multiple film and video images which embodies the cycle of the seasons, the phases of birth and death, their activity, their dormancy and the regenerative phases of their eternal cycle.  

Vicky Yiannoutsos outside MIC Toi Rerehiko Gallery 

in Auckland, New Zealand 

with the Persephone's Plight exhibition poster

Photo Source: Emmanuel Yiannoutsos

For Vicky, it is a metaphor for the 20th Century migrant experience – a time of abduction from the Motherland by the lure of the Fruits of the New World. Since first visiting Greece as a young girl, Vicky has identified the myth of Demeter and Persephone as a metaphor for the migrant experience.

Persephone’s Plight is a new chapter in a body of work which has been in progress all my life, where I continue to chose the moving image to express the complexity, confusion, richness and joy that comes from living between cultures.

The year man walked on the moon, my parents announced they were going back to Greece for 6 months and taking me with them, I flatly refused. I’d miss a year of school. I’d miss my friend Mandy!

But the Gods had a plan, the planets were already in motion.

In 1969 I took my own ‘big step for humankind’ and crossed the world to a world that would change my world, forever. I found my emotional touchstone, and would spend the rest of my life returning back there. My father tells me that I announced matter-of-factly that I would one day make a film of our island of Kastos to show the world.

I have used the camera to bridge the restlessness I feel living between two worlds, and has underpinned my work as a film-maker over the last 20 years. From the shooting of the documentary Visible Passage, its ‘20 years on’ follow-up Scattered Seeds, various feature film scripts, and many stories, poems, journals, and letters. This exhibition has given me the opportunity to unpack and abstract some of these ideas, motifs and themes into a gallery setting.

A migrant carries within them two worlds, and they live within the friction and unease of many contradictions. They try to reconcile them. They look for lumber.

When they find their lumber, they build a bridge.

I build mine by telling stories through film...

About Persephone’s Plight 

Vicky represents the 4 Seasons of Migration through the quartets of Birth, Separation, Yearning, Return. Like Persephone abducted by Hades and taken to the underworld where she yearns to return to her Mother, the migrant is abducted by the New World. Separated across the waters, s/he and her Mother yearn for each other.

As Persephone eats the fruits of the Underworld and is irreversibly changed, the migrant partakes of the New World, and is changed. Though the Patrida calls, s/he can never permanently return.

Destined to journey between worlds, (s)he, like her Mother, is trapped in

yearning. The generations that follow – the new seeds – inherit this yearning, this love of a distant culture through Music, Language, Food, Dance, and Stories.

Maybe they can one day return, maybe they can one day stay?...

When we asked  Vicky how she felt, now that Persephone's Plight had brought her back to where it all began, her answer was essentially straight from the soul:

I saw it as an opportunity to return the work back to source in the Ionian Seas– a full cycle if you like. My father, now 92, can’t return to Greece, but I can bring him back to the waters that bore him, through this exhibition. I feel this is quite mystic, at this time in his life, and our relationship.

I’ve been travelling between Greece and NZ all my life, and don’t see that stopping. I love the Ionian isles and am happy to respond in any way that is called upon me to do so, in the future. In many ways, I’m a messenger, or the projection for others who have had similar experiences. It is my job to elicit or stimulate the emotions that exist in those of us, who know this experience of living between worlds. It’s complex, and its deeply personal, and everyone has their own unique emotional response to it, yet the ‘soil’ of the experience – the rich and often complicated relationship with the Motherland – is common and binding...

Strikingly relevant to all of us who have grown up between two cultures, Persephone's Plight presents the eternal and ongoing dilemma of living within two worlds, a dilemma which is particularly appropriate now, as many of Greece's young people retrace the steps their parents took in the 50's and 60's. 

Persephone's Plight is a unique multimedia experience, complemented by fellow Greek New Zealander, John Psathas' composition Flight on Light, beautifully executed by Greek clarinet virtuoso Manos Achalinotopoulos. 

We wish Vicky well and look forward to seeing her exhibition in Athens and in every corner of the Global Greek World very soon.

Bravo Vicky - Καλή Επιτυχία! Wish we could be there with you today...

At Global Greek World, We ♥ Greece...and it shows!

© GlobalGreekWorld 2012 All Rights Reserved

Google Honours Global Greek Filmmaker Theodoros Angelopoulos

Google today pays tribute to prophetic filmmaker, Theodoros Angelopoulos,
on what would have been his 77th birthday...

Theodoros Angelopoulos, Greece's internationally recognised, acclaimed and multi-awarded filmmaker, screenwriter and producer died after being hit by a motorcycle on the 24th of January this year, doing what he loved most, filming ...

He was filming the third part of his trilogy on Modern Greece - The Other Sea, a trilogy which started with The Weeping Meadow and The Dust of Time

About Theodoros Angelopoulos 

Born in Athens on 27 April 1935, he studied law at the National and Kapodistrian University of Athens, and after his military service went to Paris to attend the Sorbonne.
He soon dropped out to study film at the Institut des hautes etudes cinematographiques (IDHEC) before returning to Greece, where he worked as a journalist and film critic. 

His father was taken hostage and returned when Angelopoulos was 9 years old. This  absence of his father and looking for him among the dead bodies had a great impact on his cinematography, according to the director.

Angelopoulos began making films after the 1967 coup that began the Greek military dictatorship known as the Regime of the Colonels.

He made his first short film in 1968 and in the 1970s he began making a series of political feature films about modern Greece:

Days of '36  (Meres Tou 36) 1972,
The Travelling Players (O Thiassos) 1975 and
The Hunters (I Kynighoi) 1977.

He quickly established a characteristic style, marked by slow, episodic and ambiguous narrative structures as well as long takes eg in The Travelling Players, which consists of only 80 shots in about four hours of film.

These takes often include meticulously choreographed and complicated scenes involving many actors. 

In the words of another great filmmaker, Martin Scorsese

Theo Angelopoulos is a masterful filmmaker. 

He really understands how to control the frame. 

There are sequences in his work—

the wedding scene in The Suspended Step of the Stork; 

the rape scene in Landscape in the Mist; 

or any given scene in The Traveling Players—

where the slightest movement, the slightest change in distance, 

sends reverberations through the film and through the viewer. 

The total effect is hypnotic, sweeping, and profoundly emotional. 

His sense of control is almost otherworldly.

His regular collaborators include cinematographer Giorgos Arvanitis and screenwriter Tonino Guerra while  composer Eleni Karaindrou's haunting melodies are almost a trademark of his films.

He had also worked with many great actors, both Greek and international, including Thanassis Veggos, Manos Katrakis,  Dionyssis Papayiannopoulos, Marcello Mastroyanni, Harvey Keitel to name but a few.

Issues which are as strikingly relevant today as they have ever been, are recurring themes of his work - immigration, the flight from homeland and the return, as well as the history of 20th century Greece.

Awarded honorary doctorates by various European and Greek Universities for his contributions to filmmaking, Angelopoulos' films won many awards over the years, including the prestigious Palme d'Or at the 51st Cannes Film Festival in 1998 for Eternity and a Day (Mia Aioniotita kai Mia Mera), whilst his films have been regular features of almost all Film Festivals around the world.

The Los Angeles Greek Film Festival recently announced that it will be honouring Angelopoulos by hosting a tribute to this great filmmaker at its annual festival to be held between 31 May and June 3 this year.

This two-part tribute will include a presentation by Frederick Linch (ASU film instructor) and a panel discussion with friends and collaborators of Theo Angelopoulos. Film clips will be included in a presentation of the famed filmmaker's unique visual and musical style, his concept of time, and story-telling world. This will be followed by a tribute screening of ULYSSES' GAZE (TO VLEMMA TOU ODYSSEA) (1995, 176 MINUTES). 

The loss of an internationally recognised Global Greek voice is always a blow but it is especially so at this time which is so difficult for Greece.
Theo's death was as sudden as it was untimely, leaving Greece infinitely poorer both culturally and spritually.
Our only consolation is that his films will always be a reminder of his tremendous contribution to culture and filmmaking and we were gratified to hear that the Greek government quickly announced a prize to be set up in his memory... we hope it materialises.

Theodoros Angelopoulos deserves that to say the least! 

Source:Wikipedia/ IMDB
Official Website

Beware of Global Greeks carrying Louis Vuittons...

In this Warner Bros photo from Hangover II
Global Greek Zach Galifianakis (left) wearing THE bag
as a porter pushes the trolley with THE luggage

It's Monday January 2nd, 2012! Happy New Year! Not a very happy one for luxury brand owner LVMH who has filed a suit against Warner Bros according to today's morning frappe from fellow Greek portal Greek Gateway!!! 

LVMH has sued Warner Bros because of the fake LV monogrammed luggage carried by Global Greek actor Zach Galifianakis in Hangover II and the reference he made to it ' Careful...that's a...that's a Louis Vuitton...'

Good luck to the people at Louis Vuitton! We have a great deal of respect for international law but please don't take yourselves so seriously...this is Hollywood THE world of total pretense, the world which gave meaning to the word 'fake'...

When we read this gem, four things sprang to mind...

One: Warner Bros should counter-sue on the grounds that they are giving LV free publicity... just think how many millions of people who saw this movie had never heard of Louis Vuitton, let alone seen their exclusive, astronomically priced, only-for-the-privileged products? How many of the people who saw these would know they were fakes?

Two:Time to copyright the Greek language folks! If Louis Vuitton can sue over the use of a word or a product that it has originated , and thus make money, imagine how much Greece could make if we sued everyone around the world who is not Greek but uses a word of Greek origin... thousands of words are floating around out there which our noble ancestors weren't 'smart' enough to copyright!

Three: We would be very happy if Louis Vuitton successfully sues the Chinese manufacturers who are knocking off its brand of products and shipping it around the world. We are truly sick and tired of these knock-offs cluttering up the streets of Athens, hawked by hundreds of illegal immigrants who play hide and seek with the Greek police!

Four: Warner Bros should have been smart enough to Buy GREEK! There are hundreds of great leather products in Greece...eg KEM  they didn't have to resort to cheap fake LV luggage after all!

A fifth point came to mind while uploading these pictures... maybe Greece should sue Louis Vuitton for allowing a knock-off manufacturer to flood the world with his copies of their goods and cheapen our beautiful Athenian Trilogy buildings...

Academy of Athens - one of Greece's magnificent classic Athenian Trilogy Buildings

Greece: One of the Greatest Brands that's (N)ever been Branded - ΓΙΝΕΤΑΙ!

Earlier this year, in a post called Rebuilding Our Myth: YES we CAN we wrote the following

'We Greeks know all about myths... in fact our ancestors created the whole concept and built up the brand name!

Now at one of the critical crossroads in her long and glorious history, Greece, along with the rest of us who love this country whether living here or abroad, has started the process of debunking some of the myths that have been circulating in the last few months and rebuilding her own incredible Greek Myth.

In today's strictly commercial terms, this is called rebuilding a brand and that brand is none other than Greece!

Let's all do our bit to help rebuild Brand GREECE - for us and the future generations.'

Today we were thrilled to see that one of our Global Greeks, Peter Economides, a brand strategist with a successful career behind him (including Apple's Think Different campaign) has got started on this and we love what he has done... 

Have a look at the brilliant presentation he put together for Rebranding Greece, the 11th International Aristoteli Conference in Thessaloniki  where he was conference keynote speaker on 11/11/11, a historic day for Greece from many points of view  ...

You will love it too!

Brand Greece from Peter Economides

 

Brand GREECE -   

One of the Greatest Brands that's never been branded

The Greatest little brand in the world!

Let's all get the message out there! 

---

Here is Peter giving his presentation at the conference bringing it all together...

About Peter ...from his resume at Felix BNI

Peter Economides is a brand strategist with a global perspective.

He has lived on four continents doing work that has impacted brands and consumers almost everywhere. He has learned from the leaders of some of the world’s best brands.

Owner and founder of Felix BNI based in Athens, Peter is a former Executive Vice President and Worldwide Director of Client Services at global advertising agency McCann Erickson Worldwide and Head of Global Clients at TBWA\Worldwide.

His journey through the world of advertising and marketing started in his native South Africa and took him via Hong Kong, Greece and Mexico to New York, and back to Athens. “The Med is definitely the best.”

He has managed and grown leading ad agencies as CEO/President in Greece, Mexico and the United States.  At McCann Erickson Worldwide he was responsible for the global management of the $1.8 billion Coca-Cola advertising account.  At TBWA\Worldwide he structured and rolled out the global “Think Different” campaign following the return of Steve Jobs to Apple.

Felix BNI clients have included Audi, Volkswagen, Heineken Breweries, Pepsi-Cola, the International Olympic Committee, easy-forex.com, Seychelles Tourism, the Antenna Group and Pernod-Ricard. 

Peter’s work is focussed on change - on the strategic responses to shifting culture, consumer habits and behavior, and the challenges of regional and global expansion.

His view is that branding strategy needs to be spherical and all encompassing, touching every aspect of the business organization and process.  As he says, “everything communicates” and “strategy is nothing without a universally compelling, and individually enchanting big idea that engages and aligns people inside and outside the corporation.”

Peter is a Board Director Make-A-Wish Foundation International.

One of his passions is sailing, especially in the Aegean. Another is diving, especially in the Indian Ocean. But his biggest passion is brand strategy.... 

---

We want to see Peter's passion create the greatest brand ever...

Greece, Hellas, Hellenes!

Global Greek World is with you all the way! 

Show your support, join  Peter's Facebook page Greece: It's Time to Imagine the Future
and/or follow Peter on Twitter