'We Greeks know all about myths... in fact our ancestors created the
whole concept and built up the brand name!
Now at one of the critical crossroads in her long and glorious history,
Greece, along with the rest of us who love this country whether living here or abroad, has started the process of debunking some of the myths that have been circulating in the last few months and rebuilding
her own incredible Greek Myth.
In today's strictly commercial terms, this is called rebuilding a brand and that brand is none other than Greece!
Let's all do our bit to help rebuild Brand GREECE - for us and the future generations.'
In today's strictly commercial terms, this is called rebuilding a brand and that brand is none other than Greece!
Let's all do our bit to help rebuild Brand GREECE - for us and the future generations.'
Today we were thrilled to see that one of our Global Greeks, Peter Economides, a brand strategist with a successful career behind him (including Apple's Think Different campaign) has got started on this and we love what he has done...
Have a look at the brilliant presentation he put together for Rebranding Greece, the 11th International Aristoteli Conference in Thessaloniki where he was conference keynote speaker on 11/11/11, a historic day for Greece from many points of view ...
You will love it too!
One of the Greatest Brands that's never been branded
The Greatest little brand in the world!
Let's all get the message out there!
Here is Peter giving his presentation at the conference bringing it all together...
About Peter ...from his resume at Felix BNI
Peter Economides is
a brand strategist with a global perspective.
He has lived on four
continents doing work that has impacted brands and consumers almost
everywhere. He has learned from the leaders of some of the world’s best
brands.
Owner and founder of Felix
BNI based in Athens, Peter is a former Executive Vice President and
Worldwide Director of Client Services at global advertising agency
McCann Erickson Worldwide and Head of Global Clients at TBWA\Worldwide.
His journey through the world
of advertising and marketing started in his native South Africa and
took him via Hong Kong, Greece and Mexico to New York, and back to
Athens. “The Med is definitely the best.”
He has managed and grown
leading ad agencies as CEO/President in Greece, Mexico and the United
States. At McCann Erickson Worldwide he was responsible for the global
management of the $1.8 billion Coca-Cola advertising account. At
TBWA\Worldwide he structured and rolled out the global “Think Different”
campaign following the return of Steve Jobs to Apple.
Felix BNI clients have
included Audi, Volkswagen, Heineken Breweries, Pepsi-Cola, the
International Olympic Committee, easy-forex.com, Seychelles Tourism, the
Antenna Group and Pernod-Ricard.
Peter’s work is focussed on
change - on the strategic responses to shifting culture, consumer habits
and behavior, and the challenges of regional and global expansion.
His view is that branding
strategy needs to be spherical and all encompassing, touching every
aspect of the business organization and process. As he says,
“everything communicates” and “strategy is nothing without a universally
compelling, and individually enchanting big idea that engages and
aligns people inside and outside the corporation.”
Peter is a Board Director
Make-A-Wish Foundation International.
We want to see Peter's passion create the greatest brand ever...
Greece, Hellas, Hellenes!
Global Greek World is with you all the way!
Show your support, join Peter's Facebook page Greece: It's Time to Imagine the Future
and/or follow Peter on Twitter
