Global Greek World, or GGW as most of us call it, aims at bringing Greeks together, while promoting the best and brightest that Greece has to offer at home and abroad, uniting them all under the Global Greek World umbrella.
Let's not forget that each and every Greek, wherever he or she is in the world, is a walking, talking and sometimes even singing Ambassador for Greece. We need to harness and project the enormous potential this dynamic gives us as much as we can for Greece's benefit, especially today.
Greece has so much to offer - at every level. Greek products are world class in many sectors yet, until recently, Greece has never really promoted them as such.
Take our excellent, top of the tops, pure, extra-virgin olive oil, or Greek Yoghurt, as examples of products which have taken off with just a little work...ultimately they sell themselves because their quality is so good.
The concept of Buy GREEK was something I was thinking of for a while as a way to make people aware of the significance of supporting Greece's 'producers' as a move away from the crazy and indiscriminate consumerism of all things imported that has prevailed in the last few years in Greece. I had already done the necessary back office work, the domain, the email and the Buy GREEK page but I was working on the direction it should take...
a) a movement which will make people at home and abroad show their confidence in all things Greek similar to the O ΕΠΙΜΕΝΩN ΕΛΛΗΝΙΚΑ movement of the 80's
b) a 'meeting place' for Greek producers and consumers in Greece and around the world,
c) a way to provide a shot in the arm for all products and services which are also part of a much bigger picture - the image Greece presents to the world - Brand Greece if you like, a brand which has taken a lot of knocks in the last few years and which needs to be rebuilt, yesterday!!!
d) a generic term that refers to all the things available in Greece - from physical products to Greece's rich and unique cultural heritage, and everything in between, on land or sea... the sky's the limit when it comes to showcasing the best!
There hasn't been any contact with any of the producers or the companies either 'liked' on the page or as direct links as yet, but that will come as we develop our strategy ... right now we are happy for people to post suggestions for Greek products, which as you can see they are doing, both on the actual page and on the event.
The feedback so far has been very positive, but confirmation that it is a good idea and one that everybody will try to embrace will come with an increase in 'likes' or attendance for the Buy Greek for Christmas event itself, so please get 'like-ing'!
You can read Nelly's article in Greek - on Skai or in the Kathimerini or in English in the English Edition Kathimerini.
Along with all the rest of our diaspora Greeks, I grew up and studied abroad, very much involved in all things Greek in our small Greek Community, bridging and bringing together the two worlds I belonged to. Now living, working and raising a family in Greece, I had the once-in-a-lifetime opportunity to be part of one of the best things Greece did in the course of her modern history - Athens' Magic Olympic Games - ATHENS 2004!
The amazing things Greece was able to show the world during those unforgettable days in August of 2004 was a result of the fact that as a nation, both at home and abroad, WE worked together as ONE, united and focused on the noble cause - the homecoming of the Olympic Games, one of Greece's many legacies to the world.
The often undeserved battering Greece has had on the world stage because of the economic crisis has helped many people take a good long look at what has gone wrong in Greece.
If you love Greece, it's simple...